What a videographer costs
Prices depend on your market and the package. Entry-level walkthroughs start around $200, a standard package is often $300–$800, and cinematic work with drone footage and agent-on-camera segments goes past $1,000. You also wait for the shoot and then 3–7 days of editing.
What AI costs
AI tools reuse the photos from your photo shoot. There are two pricing models:
- Subscriptions with a number of videos per month — cheaper per video only if you use them all
- Pay per listing — Imoframe is $9.99 for one listing, $39.99 for 5 ($8 each) and $79.99 for 10, with no subscription
If you want every photo in the video rather than the 10 best, Imoframe adds $6.99–$20.99 depending on how many.
The hidden cost: time
A listing gets most of its attention in the first days on market. A video that arrives a week later misses that window. An AI video made the day you list does not.
When the videographer is still the right call
- Luxury properties where the video is part of the marketing budget
- Drone shots of the land, the neighbourhood or the view
- Tours where you walk and talk on camera
A simple rule many agents use: a videographer for the top 10% of listings, an AI video for all the others.
