Format and length
Reels are vertical (9:16). Aim for 15–30 seconds: about 10 photos at 2–3 seconds each. Longer videos lose viewers before the end, and the end is where your contact is.
The first two seconds
Open on your strongest image — the living room with light, the pool, or the view. Not the front door, not a hallway. Put the price and city on screen right away so the right buyers stop scrolling.
Text on screen
- Price and location
- Bedrooms, bathrooms and size
- Your name or agency, and how to reach you
Keep text large and inside the safe area, away from the bottom of the screen where the caption and buttons sit.
Movement
Slow, smooth camera moves look premium. Fast zooms and shaky pans look cheap and can make rooms look distorted.
Music
Use music you are allowed to publish. Royalty-free tracks are safe on every platform; you can also add a trending sound inside Instagram.
Reuse it everywhere
The same vertical video works as a TikTok and a YouTube Short. Make a horizontal 16:9 version for portals and your website.
Imoframe exports both formats from the same photos and puts the price, rooms, logo and contact on the video in 11 languages.
