How do I make an Instagram Reel for a real estate listing?
Use a vertical 9:16 video of about 15–30 seconds, one smooth camera move per room, trending-style music, and the price and location on screen in the first seconds. Imoframe makes this format directly from your listing photos.
Open on the strongest shot (living room, view or facade), keep each room on screen 2–3 seconds, and end on the outdoor space or best view.
Put the key facts on the video itself — many people watch with the sound off: price, city, bedrooms and your name or agency.
Post the same video as a TikTok and a YouTube Short; use the landscape version for portals and your website.