How long should a real estate listing video be?
For Instagram Reels and TikTok, 15–30 seconds works well: one room every 2–3 seconds. An Imoframe video lasts about 2.8 seconds per photo, so 10 photos make about 28 seconds.
Portals and YouTube can take longer videos, but viewers decide in the first seconds — open on the best room or the view.
Zillow Showcase accepts videos up to 120 seconds, according to Zillow's own guide.